At Ewer Marine Group, we employ a wide array of marketing strategies to drive specialized traffic to our featured yacht listings. With over 25 years experience in the brokerage industry, we know what it takes to bring qualified buyers to the perfect vessel to match their demands.
Working with the right yacht broker is an important decision, and one we don’t take lightly. While online strategies are crucial, it takes more than strong SEO, social media, and MLS systems like Boat Trader and YachtWorld to find the ideal match. We strategically place all of our boats in the hands of the right broker on our team – the one with the most specialized knowledge of your brand and the strongest networking abilities and negotiation tactics to get the job done. Most importantly, there is a TEAM behind them supporting every idea, approach, milestone, and game plan.
We are here to help you analyze the market, price your vessel appropriately, and position it in the perfect environment to bring the right buyer.
Online Exposure and MLS Systems
It’s no secret that our industry no longer relies on paper advertising and submitting their vessel to Boat Trader magazine. Buyers are more educated than ever using the online tools at their fingertips. We feed our yacht listings to several different multiple listing systems including Yachtworld.com, BoatTrader.com, Boats.com, IYBA.org, EwerMarineGroup.com and more. We employ tactful SEO strategies on diversified platforms to catch the eyes of wandering internet buyers on every search engine.
Social Media
Tools like Instagram and Facebook help EMG quickly get the word out to a captive audience of interested buyers. We provide daily updates to our growing following with details like new inventory, price and location changes, events, and other relevant industry related news.
Email and Text Campaigns
Awe inspiring professional photography shouldn’t be reserved just for social media. We recognize that not all of our target market of buyers is on Instagram or actively looking through mls systems. Our wide list of email contacts, ranging from past and current clients, industry affiliates, website sign-ups, and other like minded yacht brokers allows us to get the word out that your vessel is for sale instantly with a more personalized delivery. We are one of few market leaders to also utilize SMS/Text campaigns to instantaneously provide updates to our customers’ smart phones on price changes, new to market inventory, location changes, or events.
Word of Mouth
We’ve been in this industry a longtime. With that comes a wide network of friends, affiliates and partnerships. Our strongest and most successful selling strategy is spreading the word the old school way. With every oil change, fishing trip, boat wash, and marina rendezvous we network with customers, crew, and industry affiliates day in and day out. We use these strong connections to help grow our buying and selling pool.
Tom is a third generation boat captain whose family has been employed on the ocean for over 100 years. His knowledge of the industry comes from a 45+ year career of working as a private captain, commercial fisherman, and boat builder. He has fished from Maine to the Caribbean and has mastered the waters off of Palm Beach and the Florida Keys.
In his free time, Tom enjoys boating, fishing, and free diving with his wife, two children, and 3 grandchildren. He also enjoys the intricate hobby of building detailed remote control boat models and small custom vessels from 3 to 19 feet. It brings him great joy to pass on his legacy to the next generation of Ewers.
Tom has directed the purchases, sales, and builds of hundreds of vessels from 17’ custom flats boats to 110’ motor yachts. His most notable transactions include the build of the 108’ Broward Emerald Sea, the 72’ Merritt CaryAli, the builds and sales of over 50 Invincible Boats, and 70 Rambo boats.
Tom handles every transaction with honesty, clarity, and efficiency. His attention to detail and eye for quality craftsmanship always pairs his customers with the perfect vessel to meet their needs. Tom’s biggest passion of all is sharing his lifetime of knowledge on the water with others so that they can enjoy all that the boating lifestyle encompasses. He educates each and every customer on the intricacies of the vessel they are buying, and follows through well after delivery by assisting with outfitting, crew placement, and maintenance. Tom is very loyal to his industry brand partners and colleagues and has developed strong long-time friendships with many maritime associates. He has an admirable reputation as one of the most knowledgeable leaders in the marine industry.
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Read Lori's Bio
A true native Floridian, Lori was born and raised in Palm Beach County. She developed a passion for boating, fishing and free diving with her husband Tom at an early age. While raising her two children, she has run her own accounting and bookkeeping business for the last 20 years. Specializing in private clients and small businesses, she has developed a strong administrative background in financial reconciliations, reporting, budgeting, and tax preparation. She heads the office operations of EMG with a meticulous eye for organization while aligning with our brand identity and professionally handling customer relationships.
Along with spending time on the water with her family, Lori has a heart and a passion for assisting the elderly. She is involved in several volunteer organizations and philanthropies devoted to elder advocacy and care. Her other hobbies include sewing and embroidery, reading, and caring for her 3 grandchildren.
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Read Traci's Bio
Traci’s passion for the water stems from deep family roots in the marine industry. She grew up on the water as the daughter, sister, niece, and granddaughter of established boat captains and soaked in all that she could learn from their expertise. After graduating from the University of Central Florida in 2015 with a bachelor of science in business administration and marketing, she was able to blend her expertise in high end sales, customer service, and marketing strategies with her passion for the marine industry. With nearly a decade of experience in the highly specialized niche of custom sportfish and high end center console sales, she has overseen more than 250 individual vessel campaigns. She leads the EMG sales team helping drive exposure to listings, supporting brokers with strong customer relationships, running all digital and social media platforms, and creating a strong brand identity.
In her spare time, Traci enjoys all that the South Florida lifestyle has to offer including boating, free diving, and spearfishing with her husband and two sons. She shares her family history, industry know-how, and hobbies through her passion project and successful blog The Captain and the Kid.
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Read Michael's Bio
TBD
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Read Donny's Bio
Capt. Donny Ewer has been boating, fishing and navigating the water since his childhood on the Jersey shore. He moved to the Florida Keys as a young boy and continued to gain experience along side his brother, Tom, as they shadowed their father in his fishing charter business. “My father is still my role model. He gave me a respect, an appreciation and a love for the sea. We built my first boat together when I was 11 years old. Donny holds a 200-Ton USCG Master Captain’s License and has captained and managed sport fishing boats and yachts for over 40 years. He spent 20 of those years as legendary golfer, Jack Nicklaus’ captain and fishing guide. Working for Jack he had the privilege of fishing all over the world. Donny has knowledge and proficiency in cruising the waters along the entire east coast of the United States and is an experienced navigator of the Florida Keys and the Bahamas. When on dry land Donny enjoys spending time with family, his wife of 40 years, Betsy, and especially his 6 grandchildren. His hobbies include woodcarving, boat building, fly fishing, sport fishing and diving. Donny has managed millions of dollars of sportfish and motor yacht sales over the years. He is proud of his reputation for integrity, honesty, hard work and expertise and looks forward to the opportunity to assist you in purchasing your next vessel or selling your current one.
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ReadHunt's Bio
Born and raised in West Palm Beach, Hunt has grown up on the local waters right here in South Florida. From an early start, fishing and diving has been at the top of his priority list of things to do and passions to follow. As a licensed captain for over 12 years, his career has led him to working both sides of the boating industry - commercial and private. Getting an early start working on the tugs at the Port of Palm Beach and as a captain for SeaTow, he has now been a long time captain in the sport fishing industry. One of the more distinctive notes on his resume is 10 years of experience working as a seasonal guide in Southeast Alaska as a captain at a high end fishing lodge. Positioned on a remote island, guests arrive by float plane and spend the week fishing and exploring all that Alaska’s unique terrain has to offer. He runs one of five custom 37’ boats that takes guests fishing for halibut, salmon, lingcod and anything else that bites. As the captain, he hosts the trip for travelers who come from all walks of life - some returning year after year to fish specifically with him since his first season. For the last decade, Hunt has been working as a private captain in West Palm Beach working for multiple different clients on a variety of vessels. Running and managing nearly a dozen boats, he has the experience and understanding of client needs and wants. Whether it comes to fishing or pleasure boating and everything in between, Hunt's unique resume positions him as a very knowledgeable salesman to find his clients exactly the vessel that will meet the needs of their operation.
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Read Dalton's Bio
Born and raised in South Florida, Dalton grew up immersed in the ocean, spending weekends fishing with his family, participating in tournaments, and taking memorable trips to the Keys and the Bahamas. His love for the water transcends mere hobby—it's a true passion. Since the age of 14, he has been working on boats, balancing his time between school and athletics.
Dalton played football at William T. Dwyer High School before continuing his collegiate career at Florida Atlantic University under the guidance of Coach Kiffin and Coach Taggart. After graduation, he transitioned into full-time and freelance work on various sportfish boats. His experience also extends to professional medical sales, which has honed his skills in marketing high-end vessels.
The boating and fishing industry is woven into the fabric of his life, and he has no plans to change that. Dalton is dedicated to helping others experience the joy of life on the water, creating cherished memories with family and friends, just as he has. He loves being part of this vibrant sportfishing community and is eager to invite more people to join in the exciting adventures that await on our stunning waters!
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Read Eddie's Bio
Born and raised in North Palm Beach, Florida, Eddie has been around boats and fishing his entire life. His family has been involved in the local fishing community for decades, and that early exposure shaped his passion for life on the water.
Eddie has been a licensed captain for over 13 years and has worked on a wide range of high-end sportfishing vessels. His career has taken him to top fishing destinations including Bermuda, Costa Rica, Panama, the Dominican Republic, The Bahamas, Mexico, Puerto Rico, the Mid-Atlantic, and the Northeast.
Currently, he runs a 41’ Bahama and actively competes in South Florida’s sailfish tournament circuit. He also travels and freelances with other private sportfishing programs. These experiences have given him a strong understanding of vessel performance, outfitting, and ownership that he brings to his clients.
Eddie earned a degree in Radio and Television with a minor in Film from the University of Central Florida, and he produces professional video content for fishing and boating companies. This creative skill set is a valuable tool for helping clients showcase or market their boats effectively.
With a lifetime on the water and firsthand experience in both fishing and media, Eddie brings a knowledgeable and well-rounded approach to the industry. Whether buying or selling, he will help you guide the process with honesty and attention to detail.
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Read Paul's Bio
Paul was born and raised in Cape Town, South Africa. He grew up diving, fishing and surfing the wild South African coastline. Paul honed his boat handling skills in his early twenties racing sailing regattas and skippering a 22m commercial ferry in a notoriously traitorous sea area for international tourists for 4 years.
After completing his Maritime Studies at the Cape Technikon combined with his cadetship on supply vessels servicing offshore oil rigs off the West Coast of Africa and “Tramping” on bulk carriers, eventually circumnavigating the world, Paul received his Commercial Navy OOW (Officer of the Watch) Unlimited license.
Paul then joined forces with his wife (who is a qualified chef) and together over the last 20 years they were fortunate to crew on some infamous super yachts all over the Mediterranean, USA, Caribbean, Bahamas and Alaska.
When the time came for family, Paul and his wife settled back in Cape Town where they had two little girls. During this time Paul worked as a yacht broker for Boating World where he learned the art of buying and selling boats.
Paul was head-hunted by a prominent Palm Beach family to run their 112ft Sanlorenzo motor yacht and so he returned to the USA where he now resides with his family. He currently holds an MCA 200gt Captain / Chief officer 3000gt license and an RYA 200gt Captain’s license.
Paul’s all time favorite boating destination is the Exuma’s and he is passionate about enabling others to share the incredible experiences he has been so fortunate to have on and in the ocean.
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